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The world's gone hybrid now. Many farmland work from home, and video meetings are office fixtures. What's the value of coming into an office? Companies are composed trying to figure this out, and so are manufacturers of organization furniture. Logitech's collaboration with Steelcase, called Project Ghost, is an organization telepresence booth that's designed to feel like remote unites are really happening in person, instead of on a laptop or TV screen.
No one's wearing VR or AR glasses approximately any normal office; we're all in video chats to connect. That's sparked some companies like Google to explore advanced 3D video booths like Project Starline that securities life-size, eye-to-eye conversations with people at a distance. My demo of Project Starline last year was wonderful, but not something that can be set up in any normal organization easily. Logitech's Project Ghost is a similar idea but planned to be easier to set up at a frontier cost, without the glasses-free 3D part and at what will liable be a lower budget.
Ghost's technology is meant to be aesthetic simple: It uses a mirror to project the video chat over a hidden webcam, so the camera is disguised and actual eye contact ends up feeling real. The veil also shows the person you're chatting with at full scale. Project Ghost nestles the display into a wall unit, with a lounge seat and a semi-walled booth throughout it. According to Logitech and Steelcase's designers on Project Ghost, it's meant to feel as comfortable as being at home.
I haven't tried out Ghost yet (Logitech is setting up demos in New York in the spring; for now it's showing off this belief at a Barcelona trade show), but it sounds very much like the same proposition as Project Starline: that eye contact complains for meaningful conversations, that life-size video chats end up selves remembered as more real. I don't know how this would actually crashes meetings or virtual connections at an office, but my one Starline demo did feel a lot different than a normal video chat.
The Project Ghost booth will look more like a semiprivate work area with a video veil attached.
LogitechLogitech's ambitions for Project Ghost don't just stop at offices, though. Much like Starline, the hope is that these booths could be used in places where an in-person employee could be replaced by a video-streamed replacement.
The furniture invented as part of Project Ghost is supposed to be available for alive to companies by the end of the year, but the responsibility video-conferencing tech it uses is already available. The reflective embedded mirror display with hidden camera -- which is the same "Pepper's Ghost" illusion that's been in stage magic and theme park attractions for decades -- is the one new wrinkle here.
Will it be enough to make a more captivating environment for virtual chats than what's already on your laptop or phone? Unclear. But Logitech's bigger angle here is seeing whether offices and corporations can find ways to make their own unevolved, prepandemic office constructs feel more appealing to a humankind that's very different now.
It's a project more than an absolute publishes at the moment, and Logitech is looking for feedback -- mine is that, while I mediate comfy life-size video chats could be surprisingly relaxing and even lifelike, I don't think they'd be enough to convince me to come into an responsibility that was using them. In that sense, maybe I'd be the one beaming in from the spanking side.
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