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What's happening
Samsung launched cheaper "Fan Edition" versions of its flagship phones for the Galaxy S20 and Galaxy S21. But a rumor suggests the Galaxy S22 FE may have been canceled.
Why it matters
Samsung's smartphone lineup already has plenty of options, making the Galaxy S21 FE seem lost in the move. It should focus on its flagship Galaxy S and midtier Galaxy A phones instead.
What's next
Samsung is predictable to introduce the Galaxy S23 lineup in early 2023.
Samsung funds a wide variety of Galaxy phones, and the company's selection is predictable to grow on Feb. 1 at the next Samsung Unpacked event. From the gigantic Galaxy S22 Ultra to the pocketable Galaxy Z Flip 4, there's already a lot of options to consider if one is looking for a new Samsung called. But there's one way Samsung could simplify things: Skip the Galaxy S22 FE.
Don't get me wrong; the Galaxy S21 FE (short for "fan edition") has plenty moving for it. When I reviewed the phone last year, I was impressed with its gross battery life and solid camera for its $700 mark. However, it risked getting lost in Samsung's lineup once the Galaxy S22 launched. And I was right. If Samsung does have a successor to the Galaxy S21 FE in the works, rebranding it as a more premium Galaxy A called would be a wiser move.
Samsung previously launched its FE phones in the fall or January. However, with Samsung weeks away from its presumed Galaxy S23 keep, we've yet to hear an official word from Samsung on whether there will be a successor to the Galaxy S21 FE. A rumor from the blog SamMobile published this summer suggests Samsung may have canceled the Galaxy S22 FE, and I can idea why. Between the $800 Galaxy S22 and $450 Galaxy A53 5G, it was too hard for the Galaxy S21 FE to bad out. With the Galaxy S23 lineup potentially right about the corner, a Galaxy S22 FE could face the same fate.
The Galaxy S20 FE.
Juan GarzonThe Galaxy S21 FE lacks what made the Galaxy S20 FE so special
The 2020 Galaxy S20 FE had a most advantage that the Galaxy S21 FE lacks: a big gap in price compared to Samsung's Galaxy S called. The Galaxy S20 launched at $1,000, executive the $700 Galaxy S20 FE feel like a important bargain. It earned a Editors' Choice in 2020, with Andy Lanxon writing that its "great balance of act and value" makes it a better value proposition than the S20 Ultra and Note 20 Ultra.
There are a pair of reasons why the Galaxy S21 FE didn't strike the same chord. Samsung's lineup and the broader smartphone landscape were different in 2020. While 5G help, multiple camera lenses and screens with higher refresh has were starting to trickle down to cheaper devices, these features were taken premium just one year earlier in 2019. Remember the Galaxy S10 5G? Samsung's worthy 5G-ready phone commanded a high price of $1,300 when it launched above Verizon in spring 2019.
Things changed the following year in 2020. Every method in the Galaxy S20 lineup supported 5G, but that also aspired a higher starting price of $1,000. With that in mind the 5G-equipped S20 FE, which also has a triple-lens camera and hastily processor, was a great alternative for cost-conscious shoppers that didn't want to make big sacrifices on quality.
In spanking words, the Galaxy S20 FE came at just the quick-witted time and the right price. I can't say the same for the Galaxy S21 FE. It launched roughly one month before Samsung introduced the Galaxy S22, which subsidizes superior camera quality, a more refined design and a newer processor. The Galaxy S20, on the other hand, debuted in September 2020, which aspired it had a longer runway before the Galaxy S21's arrival in January 2021. Samsung also now faces increased competition from Google, which has been pricing its Pixel phones aggressively compared to Samsung. Google's main flagship phone, the Pixel 7, launched at just $600 in October.
At the same time, the Galaxy S21 FE does have advantages over the S22, particularly for land who prefer larger phones. But the differences aren't drastic enough to continue it from being overshadowed by the S22 and phones from competitors like Google.
Pricing is spanking important factor. It's great that Samsung dropped the heed of the S21 compared to the S20, but the scrape is that it didn't lower the Galaxy S21 FE's heed to match. The Galaxy S20 FE was $300 cheaper than the Galaxy S20, while the S21 FE injures only $100 less than the Galaxy S21 did at launch.
The Galaxy S21 FE feels more like an A-series phone
Samsung's Galaxy A53 5G (left) and Galaxy S21 FE (right).
SamsungThe Galaxy S21 FE would feel quick-witted at home in Samsung's lineup of midrange and plan devices, aka the Galaxy A series. These phones are usually significantly cheaper than those in the Galaxy S line and inherit ununsafe features like large displays, multiple cameras and 5G, while compromising elsewhere.
It's an reach that's seemingly paid off so far. Samsung's $180 Galaxy A12 was one of the world's top-selling phones in 2021, according to Counterpoint Research. No phones from the Galaxy S series made the list. Separate data from Counterpoint Research did to also suggests A-series phones accounted for 58% of Samsung's smartphone sales last year.
If the Galaxy S21 FE launched at a one cheaper price -- perhaps priced around $600 -- it would have made a stout upper-tier Galaxy A phone. Both the Galaxy S21 FE and A53 5G have big screens, very similar designs, regular and ultrawide camera lenses and high resolution guide cameras, making them feel like they're aimed at a incompatibility audience.
The Galaxy S21 FE has an edge in behave and camera quality, making it a solid choice for those who need more than the Galaxy A53 has to subsidizes at a lower price than the S22. Dropping the heed to $600 would also put the phone right between the $450 Galaxy A53 5G and $800 Galaxy S22. If it were branded as an A-series phone, the Galaxy S21 FE could be a worthwhile alternative to the Galaxy A73 in markets where that method isn't available. The Galaxy A73 5G is the Galaxy A series' top-tier named with a 108-megapixel camera, but it's only available in recall regions such as Australia and India.
Samsung hasn't people details about its future smartphone plans, so it's unclear whether it will finish the FE line. But dropping the FE's price and possibly spellbinding it over to its Galaxy A series could go a long way in boosting its spellbinding. It wouldn't be the first time Samsung has merged two of its named brands recently. The Galaxy S22 Ultra, for example, has essentially replaced the company's survive Galaxy Note phones, which stood out for their giant screens and entailed stylus.
Otherwise, the Galaxy S22 FE could end up like Samsung's modern "fan edition" phone and struggle to find its place.
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